Jay Robinson is chief innovation officer and senior vice president of global business development at Renfro Brands, a 100-year-old legacy sock and hosiery manufacturer and retailer. In this video interview with Editor-in-Chief Joe Keenan, Robinson discusses his role and its impact across the organization, how sustainability is integrated into Renfro Brands' holistic innovation strategy, and the collaboration across the business to further its sustainability initiatives. He shares how technology such as artificial intelligence and 3D design factor into Renfro Brands' innovation strategy, how the company keeps pace with consumer change, and how he foresees innovation in apparel and manufacturing evolving in the future. Lastly, Robinson discusses the emerging technology he's most bullish on right now.