In this video, Editor-in-Chief Joe Keenan interviews Adam Saraceno, chief marketing officer at Peak Design, a retailer of high-quality travel and photography bags and photography equipment. Saraceno discusses how Peak Design is adapting to the economic downturn brought on by the COVID-19 outbreak, the brand's communication strategy with customers in a time of crisis, and how the company culture has supported its employees during this transition to remote work. Furthermore, Saraceno discusses Peak Design's launch of a new travel tripod product and how the brand is giving 100 percent of the product's profits to coronavirus relief globally via the CDC Foundation.