Share: How Orvis is Using Real-Time Data to Optimize Marketing and Sales

In an interview at this week's National Retail Federation Big Show in New York City, Kendall Vinson, senior director of information technology at Orvis, a fly-fishing and outdoor gear and apparel brand, discussed how the company has partnered with cloud computing company NetSuite to help it quickly onboard new business units, house customer and product data, and support manufacturing. Vinson details how NetSuite's cloud-based platform has helped Orvis employees access real-time information to make better business decisions and target sales and marketing efforts.