In this episode of Retail Right Now, Total Retail's Joe Keenan and Ashley Chiaradio discuss an article recently published on Total Retail titled, "How eBay Used AI-Powered Copywriting to Boost Email Marketing Performance," by Parry Malm, CEO and co-founder of Phrasee, a company that uses artificial intelligence (AI)-generated language to power advertising copy. The article shares how in 2016, eBay began using AI technology to power its email marketing language and optimize its campaigns at scale, particularly its subject lines.

AI technology built eBay’s language models, generating copy that's specific to a customer’s plans, promotions and, most importantly, the brand tone of voice. This allowed eBay to generate copy at scale in just a few clicks. By optimizing both the language in its email subject lines and the headline copy within the email, eBay was able to increase average clickthrough rates by more than 40 percent. To read the full article, click here.