While at NRF 2024: Retail's Big Show in New York City, Editor-in-Chief Joe Keenan spoke with Parbinder Dhariwal, vice president and general manager at CVS Media Exchange, CVS Health's retail media network. Dhariwal provides an overview of the retail media arm of the CVS business, including the benefits it brings to both third-party brands and consumers. He shares an example of how CVS Media Exchange creates personalized experiences for customers, details its partnerships with Snowflake and LiveRamp, and offers insights into how the company utilizes data from millions of customers. Lastly, Dhariwal discusses the growth opportunities for CVS Media Exchange in 2024.