One of the most important roles of a leader is establishing the right company culture. In this clip from the December 2020 Women in Retail and Total Retail Virtual Exchange, Bill Brand, CEO of rue21, shares how he's working to create a collaborative culture at the apparel retailer by establishing clear priorities across the organization and breaking down silos to ensure all employees are on the same page.

To watch the full interview with Brand from the December Women in Retail and Total Retail Virtual Exchange, as well as interviews with Jennifer Downes, chief marketing officer, WW eCommerce, Lenovo; Darcy Cozzetto, chief operating officer, The Bouqs Company; Ron Thurston, vice president, stores, INTERMIX, click here.