Launching new in-demand products across a national retail chain during a global pandemic isn't an easy task. In this video, Editor-in-Chief Joe Keenan talks with Lane Mansell, vice president and general manager, Rocky Mountain region at AT&T Mobility, about how the company's retail arm is bracing for one of its largest product releases, the launch of the iPhone 12, amid the unique circumstances of the COVID-19 pandemic.

Mansell shares how AT&T's retail locations are safely handling in-store customers by following COVID-19 guidelines; details the retailer's contactless service options, such as the Right To You program; offers insights into how store employees are trained and screened continually to ensure that associates and customers are safe and feel comfortable; and more.