In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss how artificial intelligence (AI) and machine learning can improve consumers’ site search experiences. This topic is explored in Total Retail and Lily AI’s latest research report, "Searching for Higher On-Site Conversion Rates? Why AI and Predictive Intelligence is the Answer Retailers Are Looking For.” The comprehensive report covers challenges in site search optimization, why collecting consumer intent data is critical, and how to enhance product attribute copy. It also provides actionable steps retailers can take to improve site search performance.

Retailers should consider implementing predictive AI to optimize and personalize consumers’ on-site experiences. To access more insights and advice on this topic, download the full report, "Searching for Higher On-Site Conversion Rates? Why AI and Predictive Intelligence is the Answer Retailers Are Looking For.”