In this video, Editor-in-Chief Joe Keenan interviews Greg Petro, CEO at First Insight, the world’s leading customer-centric merchandising platform, to learn about the company's recent U.S. consumer behavior research around the coronavirus health crisis. First Insight conducted consumer surveys on Feb. 28, March 17, and April 3 to track changes consumers are making in the wake of the spreading coronavirus. Listen as Petro shares some of the changes he's seen in U.S. shoppers, what trends the surveys revealed in relation to consumer spending, and the implications of the findings for retailers. He discusses a few way retailers can stay viable during this uncertain time, how supply chain disruption and inventory cuts factor into retailers' decisions going forward, and his outlook for the retail industry and consumer behavior for the remainder of 2020.