During last week's Total Retail Tech event, executives from three leading retail brands detailed how their organizations are using technology to personalize consumers’ shopping journeys. "The Use of Technology to Personalize CX" panel featured Erica Geil, vice president of global engineering operations, Groupon; Kimberly Kanary, vice president of community development and engagement, JTV (Jewelry Television); and Lockie Andrews, chief digital officer, UNTUCKit. The session was moderated by Total Retail's Editor-in-Chief Melissa Campanelli.

In this video clip from the session, Kanary shares how JTV is leveraging content as a means to create personalized experiences for its customers. Specifically, Kanary provides insights into how JTV has created a content supply chain, its goals for the project, and how it measures the effectiveness of personalized content.