Share: Content at the Core of Home Depot's Interconnected Retail Strategy

In an interview at IRCE in Chicago, Michael Shady, senior director of web operations at Home Depot, answers questions about the home improvement retailer's use of content as part of its marketing mix. Shady touches on the types of content Home Depot is producing, how that content is distributed, how the effectiveness of its content efforts are measured, why content is a critical part of its customers’ interconnected retail experiences, and more.