While attending Shoptalk 2025 in Las Vegas from March 25-27, Total Retail's Editor-in-Chief Joe Keenan had the opportunity to speak with Talia Bianchi, head of marketing and content at City Beach Australia. Bianchi provides an overview of the Australian apparel brand, why the U.S. market was a key priority in its global expansion plan, and how they plan to engage American consumers. She discusses City Beach's targeted demographic, how the brand creates loyal relationships with customers using social media influencers, and its collaboration with social proof messaging leader Taggstar. Lastly, Bianchi shares the growth areas City Beach is targeting for the remainder of 2025.
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