During our July installment of the Women in Retail and Total Retail Virtual Exchange, Ben Kaufman, CEO of CAMP, participated in a discussion with Rachel Shechtman, founder of STORY. The two discussed a variety of topics, including everything from Rachel’s role as brand experience officer at Macy’s, to CAMP’s partnership with Walmart to bring virtual camp to families this summer, to how retail is changing in the time of COVID-19.

In this video clip from the session, Kaufman discusses his unique leadership style and how he keeps his team motivated in the face of seemingly impossible tasks, specifically in a virtual working environment.

To watch the full interview with Ben Kaufman and Rachel Shechtman from the July Women in Retail and Total Retail Virtual Exchange, as well as interviews with Ran Reske, founder and co-CEO, Resident; Rodney Hutton, chief marketing officer, Ethan Allen; Katie Echevarria Rosen Kitchens, co-founder and editor-in-chief, FabFitFun; and more, click here.