Share: Alibaba's Singles’ Day Brings Huge International E-Commerce Opportunity

In this episode of Retail Right Now, Total Retail's Caitlin Sullivan and Joe Keenan discuss this weekend's Singles’ Day shopping holiday put on by Alibaba, the Chinese e-commerce retail giant. U.S. retailers should begin to look at Singles’ Day — last year's sales toppled $25 billion within 24 hours — as a potential opportunity to grow their international presence and tap into growing foreign markets such as China.