In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss a recently released report from NAPCO Research and Blackhawk Network, 2024 Merchant Gift Card Evaluation, Australia Edition. This third annual report is the market-leading report on the Australian gift card industry. This comprehensive benchmark study offers readers a thorough assessment of 50 Australian merchants’ e-commerce gift card programs based upon 122 unique criteria; best practices that can be implemented within your own company’s gift card program; benchmark data to compare the performance of your own gift card program vs. direct competitors and the industry at large; and the opportunity to learn about new and innovative approaches to optimize gift card performance.

To download a copy of the 2024 Merchant Gift Card Evaluation, Australia Edition report, click here.