99 Cents Only Stores, the leading retailer of extreme value stores in the southwestern United States, is launching a new mobile app to meet the evolving needs of its customers with more personalized offers that increase savings. In this video interview, Mary Kellmanson, chief digital marketing officer at 99 Cents Only Stores, discusses how inflation is impacting customers who shop at dollar stores like 99 Cent Only Stores, the retailer's new partnership with Swiftly to launch a mobile app, and how the app will positively impact the business by providing personalized mobile shopping experiences to customers. In addition, Kellmanson shares how she foresees 99 Cent Only Stores' customers using the app as the retailer adds more functionality to it, as well as how her marketing team is driving awareness around the launch of the app.