In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss the top trends driving experiential retail, as written in a recent article published on Total Retail by author Martin Kurpiel, senior vice president of technology solutions and IT at Valid. They focus on how experiential retail could impact businesses’ brick-and-mortar strategies going forward, such as integrating stores into a greater omnichannel strategy. In the article, Kurpiel mentions five key trends, including engagement, authenticity, localization, exclusivity, and technology, and provides examples of how brick-and-mortar retailers can execute them in their physical stores. Kurpiel also lists five trends that are derailing experiential retail and could be driving customers away. To read the full article, click here.