Podcast advertising is a great way for brands to reach targeted and highly engaged audiences. The digital media landscape continually expands to allow new options for advertisers, and podcast sponsorship may be the next channel your brand should consider. Many brands are beginning to try these audio ads after podcast analytics from early adopters show high conversion rates and substantial brand lift. If you plan to try podcast ads for your brand, here are five tips to help improve your chances of success.

Research for this video sourced from the Nielsen 2017 Podcast Sponsorship Effectiveness report and the IAB Full Year 2017 Podcast Ad Revenue Study.

Listen to a full interview with Sarah Cotenoff, founder and CEO, The Bite Agency, on Total Retail’s sister site, Target Marketing.

Podcast platforms mentioned in this video: Megaphone, Audible, PodBean, and Blubrry.