In this episode of Retail Right Now, Total Retail's Marie Albiges and Kristina Stidham discuss an article recently published by Total Retail titled “How Brands Can Capture Consumers in the Metaverse,” authored by Neha Singh, CEO and founder of Obsess. The emerging metaverse is a growing focus for brands as it undoubtedly poses huge opportunities for businesses. At a time when consumer perception of the metaverse is still a bit murky, it’s imperative for retailers to understand how to capitalize on this market opportunity that Bloomberg Intelligence estimates will reach nearly $800 billion by 2024.

The article shares four key tips for how brands looking to take advantage of this next phase of the internet can connect with digital-savvy consumers. To read more from Singh about taking your brand into the fast-evolving landscape of the metaverse, click here.