In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss an article recently published by Total Retail titled “5 Steps to Make Sure Your Vendors Deliver a Seamless Shopping Experience,” authored by Tara Kelly, founder, president and CEO of SPLICE Software. Maintaining brand standards across vendor partners is essential to today’s retailers as consumers are viewing brands holistically and expect the same experience and brand voice at every touchpoint.

The good news is it’s relatively simple and affordable to close any gaps and ensure a seamless shopping experience. Retailers have more control over the process than they think. To read all five steps to ensure customers’ experience reflects a brand’s standards, no matter the messenger, click the link to the full article.