In this episode of Retail Right Now, Total Retail's Marie Albiges and Kristina Stidham discuss an article recently published by Total Retail titled, “How to Retain Your Customers and Attract New Ones in 2022,” authored by Vanessa Cartwright, CEO of Astound Commerce. The article shares four steps e-commerce retailers can take to make the most of pandemic-driven revenue growth and increased consumer demand. Honing your customer experience must be the singular focus now to maximize customer retention, build brand loyalty, and create the market differentiation that will make or break your business in the future. Read Vanessa Cartwright’s full article here.