Johanna Tzur, chief marketing officer at James Allen, a diamond bridal jewelry retailer, spoke at IRCE last week about how her company uses video to showcase products. By using 360-degree video imaging and technology to zoom in on the diamonds 40 times, James Allen helps consumers feel confident in their shiny new purchases.
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2017/06/video_poster_50498.jpg&w=165&h=92)