Omnichannel

An in-depth look at how retailers are merging the online and offline worlds through branding, showrooming, attribution, QR codes, augmented reality, database marketing, order fulfillment and more.

The Latest

Making 'Adaptive Retail' Work for All Retailers

As the path to purchase evolves, “adaptive retail” is the latest term that's set to take hold of…

Shoppers Prefer Retailers With a Digital Presence

More and more people are turning to the internet for their shopping needs, even for day-to-day…

Holiday Shopping Insights: What Consumers Want

Despite e-commerce growth, consumers still prefer in-store shopping across all retail sectors.…

Why Digital Brands Value In-Person Experiences

We’re all human. Retailing is one of the oldest forms of commerce, launching some of the most…

How AI is Transforming Jobs, Not Replacing Them

Artificial intelligence is more than a buzzword in retail; it's a game changer. AI-powered…

3 Key Benefits of Out-of-Stock Analytics

We’ve all been there as consumers — you stop by the store to pick up three ingredients for…

What a Shortened Holiday Season Means for Retail

With only 27 days between Thanksgiving and Christmas, brands and marketers need to be more strategic…

Holiday Inventory, Workflow, Fraud Protection Tips

Retailers face immense opportunities and significant challenges heading into the holiday season. Put…

Tips to Optimize Inventory, Logistics for Holidays

This holiday season will bring some unusual stressors for brands, especially those that don’t…

Evaluating BOPIS vs. Same-Day Delivery

In recent years, the retail landscape has undergone significant transformations, with buy online,…

How to Tap Into the Power of In-Store Fulfillment

Last holiday season, I found myself in a familiar situation: scrambling to find a last-minute gift.…

3 Tips for Mastering Inventory Management

In recent years, delays and disruptions in the global supply chain have wreaked havoc on product…

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Recent Video

Wayfair Exec on its Expansion Into Retail Stores

While at Shoptalk in Las Vegas last month, Editor-in-Chief Joe Keenan interviewed Liza Lefkowski, vice president of proprietary brands and retail at Wayfair, an e-commerce furniture and home goods company. During their conversation, Lefkowski discusses her role within the company, the cross-channel behaviors she's seeing from Wayfair's customers, improving the customer experience through cross-channel touchpoints,…

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