Mobile

Strategies and techniques ranging from mobile payments to location-based marketing and everything in-between to help retailers conquer the small screen.

The Latest

Amazon Launches Mobile Discount Store

In an effort to stave off competition from discount retailers such as Shein and Temu, Amazon.com…

Short Codes Are Long on Bottom-Line Benefits

Short codes have been around for a long time because they continue to be a trusted, convenient and…

3 Steps to Unify Your SMS Opt-Out Process

Texting has taken the retail world by storm, with 37 percent of U.S. retailers sending texts and…

3 Ways Retailers Should Use AI to Personalize CX

Over a decade ago, the mobile phone revolutionized e-commerce and shaped the importance of mobile-…

DoorDash Adds Lowe's as Retail Partner

DoorDash has entered the home improvement category with a new partnership with Lowe’s Companies…

The Power of Mobile Apps for Grocery Stores

Online grocery shopping has skyrocketed in popularity over the last four years. Today, major grocery…

5 Email and SMS Marketing Trends to Expect in 2024

2023 was another record-setting year for e-commerce sales and the growth is expected to continue in…

Analysis: 2024 State of Business Texting Report

The 2024 State of Business Texting Report created by Text Request uncovers key insights and…

Using Text Messages to Boost Valentine's Day Sales

One of the most lucrative holiday shopping times of the year is almost upon us, and retailers must…

Report Shows Consumers Still Love Email and SMS

With Black Friday and Cyber Monday behind us, it’s a good time to assess how different marketing…

2024 E-Commerce Trends Retailers Should Prioritize

Keeping up with the state of e-commerce is difficult. The online shopping space for both B2B and B2C…

How to Optimize SMS Campaigns This Holiday Season

The retail spending outlook for holiday 2023 is bright, as researchers are predicting it to increase…

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Recent Video

How SoLoMo Fits Into Retail's Future

During a keynote presentation at Total Retail Tech 2024, Sucharita Kodali, vice president and principal analyst at Forrester, shared an analysis of industry data and consumer insights. SoLoMo, or social, local and mobile, has been a term used by retail marketers for years. In this video clip from her session, Kodali provides a gauge on…

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