Marketing

The Latest

3 Ways to Reimagine Your Loyalty Program

Every retailer understands that they need to refresh their loyalty program regularly to keep…

Adobe: Prime Day Expected to Drive $14B in Sales

Amazon Prime Day, which has become an industry-wide moment as consumers embrace deals across…

4 Steps to Mastering Customer Journey Mapping

The ways in which shoppers engage with brands today is endlessly nuanced and dynamic. Research by…

3 Stats That Sum Up the State of Product Content

As consumer shopping habits expand beyond weekend trips to the brick-and-mortar store to now include…

Walmart+ is 50% Off Ahead of Prime Day Sale

Walmart is seeking to acquire more members for its premium loyalty program, Walmart+, with a 50…

Where AI Meets IoT to Deliver Real-Time Insights

The three use cases where the convergence of artificial intelligence and Internet of Things…

Why Uber-Personalized Retail Isn’t Science Fiction

“Hello Mr Yakomoto, welcome back to The Gap. How did those assorted tank tops work out for you…

The Truth Behind Retail’s Subscription Obsession

Subscription programs are everywhere. From entertainment and groceries, to fashion, wellbeing,…

How AI Makes E-Commerce Personalization Possible

The ability to offer personalized shopping experiences has long been a cornerstone of digital…

Rethinking Ad Success: Prioritize Lifetime Value

In baseball, player success is measured in statistics like batting average, on-base percentage and…

Understanding the Value of Gen Z Brand Building

Forward-thinking CPG and retail brands like Jiant, Kudos and Sienna Naturals continue to grow…

Amazon Announces Prime Days Sale on July 16-17

Amazon.com announced its 10th Prime Day for this summer, happening July 16-17 and limited once again…

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Recent Video

How Carhartt Converts Inactive Customers to Buyers

In this video, Editor-in-Chief Joe Keenan interviews Jennifer Slegers, director of CRM at Carhartt, a heritage American brand known for the highest quality workwear, outdoor apparel, and gear. Slegers discusses Carhartt's brand growth, its work with Bluecore to better understand its customers, and customer retention challenges and how those issues were impacting the business. She…

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