Marketing

A single retailer makes up less than 0.5 percent of a shopper’s total retail visits, according to…

What if one in four of your customers were misidentified, costing your business millions without you…

The word “sustainability” gets thrown around a lot these days, to the point that it can feel…

Retail has dramatically transformed in recent years as evolving consumer preferences and the COVID-…

A recent survey revealed compelling insights on what business leaders expect from artificial…

For years, direct-to-consumer (DTC) brands have followed a familiar playbook: pour money into search…

Leading retailers are interested in personalization efforts that drive the “right” customer…

Just when retailers thought they knew what consumers wanted in their interactions with customer…

In this exclusive interview, Total Retail speaks with Nikki Baird, vice president of strategy and…

When the cost of living rises faster than paychecks, spending doesn’t stop — it shifts. As…

Not long ago, retail media networks (RMNs) were considered niche players in the digital advertising…

Fueled by mobile commerce and innovative acquisition strategies, retailers are expanding globally.…