Marketing

At a growth rate of 21.8 percent for 2024, retail media is the fastest-growing form of ad spend in…

As holiday campaigns dominated the social media landscape, retail businesses look forward to 2025…

The monetization of customer data is a significant trend in retail, but today’s shoppers are as…

Here’s an axiom to remember: technology never stops evolving. That’s as true for B2B commerce as…

A challenge that many small business owners encounter when first establishing an online presence is…

Imagine logging onto your favorite social platform and seeing a digital avatar of yourself modeling…

Marketing to various generations in the retail industry requires a strategic approach tailored to…

Think about "The Matrix": would you rather take the blue pill, living comfortably in your limited…

Today's retail landscape is no walk in the park. Communication has evolved unimaginably: endless…

The next big marketing communication channel is here — rich communications services (RCS). This…

Can we really call retail media advertising? It’s a question raised recently by marketing…

There’s no denying it: consumers are constantly interacting with social platforms, engaging with…