Back-to-school (B2S) shopping, the second largest shopping season of the year, is now in full swing and growing in popularity with consumers. With B2S shopping no longer just constrained to one specific day, there’s more opportunity than ever before to draw shoppers into stores and online. To make the most of their B2S marketing efforts,…
Fashion can be a fickle thing. Fads come and go. Sartorial tastes change. Even the ways we shop go in and out of style. “It’s really important to be willing to try new things,” says Susan Gregg Koger, co-founder and chief creative officer of ModCloth, the e-commerce site specializing in vintage-inspired fashions and accessories. Plenty…
On Friday, Warby Parker announced that it's partnered with national department store chain Nordstrom on its latest Pop-In: A rotating pop-up shop curated by Olivia Kim (Nordstrom's director of creative products) that gets a new theme or collaborator each month and lives in select Nordstrom locations as well as online. In addition to selling a…
We find ourselves mid-year 2015 with the back-to-school shopping season upon us. The National Retail Federation reports that shoppers plan to spend about $630 overall on clothing, shoes, supplies and electronics for their K-12 students this year, a nearly 6 percent decline from the $669 average planned budget in 2014. Since the recession, consumers’ back-to-school…
As Target Corp. began rolling out smaller-format stores in the past few years, their names — CityTarget and TargetExpress — sometimes sparked confusion. While CityTarget stores located in dense urban areas are generally smaller than Target’s other big-box stores, that wasn’t the case with the CityTarget store that opened last month next to Fenway Park in…
Is Cosmopolitan so racy it needs to be covered up? Rite Aid and Food Lion think so. The two retailers will soon place issues of Cosmopolitan magazine behind “blinders” to shield minors from the magazine’s sexual content, they confirmed separately on Friday.
Travel retail typically plays second fiddle in brand communications, which emphasize flagship mono-brand stores. However, people traveling account for 40 percent of global spending on personal luxury goods, with 12 percent to 13 percent captured by the specialized and globally dispersed travel retail channel. Airport malls account for almost 60 percent of the travel retail…
Saks Fifth Avenue has unveiled plans to up the shoe ante across the luxury department store circuit. The high-end department store announced plans to open a freestanding shoe store in Greenwich, Conn. According to Women's Wear Daily, the famous 10022-shoe department at Saks’ Manhattan flagship store, which has since been reproduced in 19 other Saks…
Amazon.com wants to change how shoppers tackle a top weekend errand: going to the grocery store. The e-commerce company is reportedly developing a drive-up store concept in California, according to the Silicon Valley Business Journal. It would allow shoppers to order grocery items online and then schedule a pickup at a dedicated facility. The project…
Like most parents I know, I avoided back-to-school shopping as long as possible. School supplies and fall clothes were the last things on my mind during camp sessions and family vacations. As July sped by, I had no choice but to face the shopping lists. I felt like the family in “Cheaper by the Dozen,”…
