A company that began as an online-only retailer now has an impressive direct mail presence.
In a polarized country with consumers divided over President Donald Trump, Macy’s may have to give up its nonpartisan identity to survive. Ad Age reports that Macy’s has long been the “quintessential midpriced department store,” appealing to both red and blue state shoppers. Macy’s removed Donald Trump-branded merchandise in 2015 after the then-nominee made comments…
Lessons learned during the 2016 end-of-year shopping season are already finding applications in the retail space as store, sales and customer experience models continue to evolve. Retailers are focused on developing new approaches to better target consumers via mobile, online and in-store sales to not only remain relevant, but innovative in the retail marketplace. The…
Boscov’s CEO and Vice Chairman Jim Boscov said in a statement to the press that his uncle, Albert Boscov, died Friday of cancer at his home in Reading, Pennsylvania. Boscov’s was founded in Reading in 1914 by Albert's father, Solomon Boscov. Often described as a gentle giant, Albert acted as "a mentor to everyone," and…
Gander Mountain Co. is preparing to file for bankruptcy as early as this month, according to a report by Reuters. An aggressive effort by the hunting and fishing retail chain to expand its store base failed to pull in new customers, according to people familiar with the matter. Gander Mountain wanted to address some of its…
Payless Inc. is in talks with its lenders over a restructuring plan that includes closing about 1,000 stores as it wrestles with an unsustainable debt load, according to people with knowledge of the matter. The discount shoe retailer may consider filing for bankruptcy if it’s unable to reach a deal with the creditors, said the people,…
Beauty and saving money are not mutually exclusive, as this direct mail brochure shows.
