Think Twice Before Dismissing Social Media

Note from Jim: This week I bring you a guest column by Debra Ellis, founder of Wilson and Ellis Consulting, an integrated marketing consulting firm. I love the message and tone of the article Debra wrote for us on social media's impact within the direct and multichannel marketing worlds. Enjoy.

This has been social media's year. Twitter became a press darling with coverage on every major news outlet. Facebook has grown to more than 350 million users worldwide and boasts more than 90,000 apps to keep them engaged. And the average user becomes a fan of two pages each month.