5 Top Catalog FAQs
The frequently asked questions (FAQs) below are real questions I've been asked over and over through the years. I'm not making these up. If you get asked these questions too, here are quick and simple answers you can use.
FAQ No. 1: "Why do we have to mail so many catalogs when most never result in orders? Why can't we just mail to the people who are going to buy?"
Susan J. McIntyre is Founder and Chief Strategist of McIntyre Direct, a catalog agency and consultancy in Portland, Oregon offering complete creative, strategic, circulation and production services since 1991. Susan's broad experience with cataloging in multi-channel environments, plus her common-sense, bottom-line approach, have won clients from Vermont Country Store to Nautilus to C.C. Filson. A three-time ECHO award winner, McIntyre has addressed marketers in Europe, Australia and New Zealand, has written and been quoted in publications worldwide, and is a regular columnist for Retail Online Integration magazine and ACMA. She can be reached at 503-286-1400 or susan@mcintyredirect.com.
