The Art of Double Meanings

I spend a great deal of my time helping clients practice innovation in all areas of their businesses, especially product creation. I wholeheartedly agree with innovator Mitch Ditkoff feeling's on this topic: “No matter what business you’re in, the engine of innovation is really about being moved. That’s what movements are made of — the heartfelt, intrinsically motivated effort to get off dead-center and accomplish something meaningful.”