Still On the Fence About Beacons? Read This.

If you’re a skeptic like me, all of the talk of beacons in retail stores sounds a little too pie-in-the-sky.

Beacons, as you probably know by now, are devices that communicate with shoppers’ smartphones in the hopes of improving their in-store shopping experiences. When placed in-store, beacons use Bluetooth technology to detect nearby smartphones and send them ads, coupons or supplementary product information.