The holiday shopping season is important to retailers, and its importance is growing. As the chart below from the National Retail Federation shows, there's a dramatic growth trend of holiday sales in total. Direct retailers (i.e., catalog and e-commerce), unconstrained by store walls, generally see even a greater percentage of their annual sales during the holiday period.
Joe is Vice President of Product Solutions at Software Paradigms International (SPI), an award-winning provider of technology solutions, including merchandise planning applications, mobile applications, eCommerce development and hosting and integration services, to retailers for more than 20 years.
Joe is a 34-year veteran of the retail industry with hands-on experience in marketing, merchandising, inventory management and business development at multichannel retail companies including Lands’ End, LifeSketch.com, Nordstrom.com and Duluth Trading Company. At SPI, Joe uses his experience to help customers and prospects understand how to improve sales and profits through applying industry best practices in merchandise planning and inventory management systems and processes.