Segment Holiday, Sale Shoppers for Long-Term ROI

One of the easiest ways to maximize return on investment is to segment holiday shoppers. Customers purchasing between Black Friday (Nov. 27 this past year) and Dec. 24 yield different long-term value trajectories than customers purchasing during other times of the year. These customers are often motivated by promotions and, as a result, less likely to purchase merchandise at full price in the future.