Salary Expectations in the Catalog/Multichannel Business: An Insider’s Perspective

In last week’s blog, I discussed salary levels in the catalog/multichannel business as they relate to other industries. I got a pretty strong reaction from Wendy Weber, president of the direct marketing recruiting firm, Crandall Associates.

For those of you who have missed the blog the past few weeks I’ve been discussing hiring practices in direct marketing. (You can find them and all past posts on the CatalogSuccess.com Web site.) This thread started with a poll stating that the direct marketing industry was having a tough time finding strong talent. So for this week, I asked Wendy to weigh in with her thoughts on why the good candidates were hard to find. —Jim