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Joe Keenan
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Millennials are one of if not the most sought after customer demographics for retail brands. The largest generation in the world — 80 million strong in the U.S. alone — are forecast to spend $200 billion annually by 2017, and $10 trillion over their lifetimes as consumers. And that’s just in the U.S. You can see why retailers are investing significant time and money trying to capture these valuable customers.
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- Categories:
- Omnichannel
- People:
- Rory Dennis
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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