How Retailers Can Leverage UGC to Acquire Millennials

Millennials are one of if not the most sought after customer demographics for retail brands. The largest generation in the world — 80 million strong in the U.S. alone — are forecast to spend $200 billion annually by 2017, and $10 trillion over their lifetimes as consumers. And that’s just in the U.S. You can see why retailers are investing significant time and money trying to capture these valuable customers.