Voxpro CX Index: At the Corner of Technology and Human Experience

Customer experience continues to be a brand differentiator for businesses today, and is critical to gaining and retaining customers. As emerging technologies like artificial intelligence (AI) and automation become more prevalent, businesses are deploying these technologies to help improve the customer experience (CX).

According to the Voxpro CX Index: At the Corner of Technology and Human Experience, though, consumers still want human-to-human interaction. This means businesses need to deploy a balanced approach for CX. Voxpro, powered by TELUS International, surveyed 1,000 U.S. consumers to determine how they feel about interacting with AI and automation, such as chatbots, and how well they trust businesses with their personal data.

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