The Retail Industry’s Employee Engagement Crisis — And How Technology Can Help Solve It

Studies show that the retail industry is suffering from substantially lower levels of employee engagement. Defined by Forbes as “the emotional commitment the employee has to the organization and its goals,” employee engagement is a serious business issue that impacts the bottom line. Growing evidence worldwide reveals how lower worker engagement affects overall company success, suggesting that engagement must be escalated to a board-level issue for retailers. The impact on profitability, productivity, employee retention and work culture is just too profound.

This e-book outlines:

• How the retail industry is evolving – with bricks, clicks and everything in between.
• Why retail workers in particular are among the least engaged of all occupations, and why this is a crisis for the industry.
• The extent to which better engagement leads to better retail business and bottom-line profit.
• The two-way nature of employee/employer engagement.
• The power of technology and how it can link the employee experience (EX) to the customer experience (CX) to deliver the highest levels of customer satisfaction.
• The importance of measuring engagement to order to improve engagement.
• Future insights into engaging workers, HR and internal communications. It’s less about people organization and more about creating a high level of EX that drives engagement, increases productivity, and decreases turnover.