Resource Library : ChatBots
The Definitive Guide to Conversational Commerce
![](https://www.mytotalretail.com/thumb/?src=http://network.napco.com/total-retail/wp-content/uploads/sites/17/2017/08/Linc-cover-.jpg&w=300&h=380&a=top)
Consumers are adopting chat and voice platforms faster than any channel before them, but the clear question is, what does this mean for retail? This e-book lays out the channels, how they differ, what customers expect on each, and sets up readers for conversational commerce success. With this report, readers will:
- gain clear insight into chat platforms, voice platforms, chatbots and intelligent assistants;
- read about the six most common misunderstandings;
- see concrete ideas about how to use these channels to improve customer experience; and
- understand the revenue and cost containment opportunities.