State of Mobile Product Discovery

Highlights from the ‘State of Mobile Product Discovery 2017’ report:

• The Fashion & Lifestyle vertical has broken out, with more shoppers purchasing on mobile than desktop
• Overall mobile conversion rates, however, dropped 7% after reaching a peak in 2016
• Search continues to become more important on mobile, for product discovery. Search usage on mobile grew to 11.3% of all sessions. Navigation contributes the rest
• Shoppers who search are more likely to buy. Mobile search contributes to 29.2% of revenue, with 11.3% of total sessions
• Retailers have little time to understand shopper intent for better product discovery. Shoppers are spending significantly lower time and viewing fewer pages, on mobile
• Mobile shoppers find autosuggest guidance useful for product discovery
• Searches on mobile are more specific and demonstrate higher intent. Typing avoidance on mobile is in the past
• Local and regional product preferences dominate on mobile