State of E-Commerce Report: Lessons From the World's Leading Online Retailers During Q4 2017
Shoppimon’s Q4 2017 Online Health & Usability Index — OSHU Index — provides the e-commerce industry once again with benchmark rankings based on how easy it is to shop and make purchases from online stores. Shoppimon’s data suggests that leading up to the holiday shopping season, online retailers invested heavily in preparation for their sites most lucrative time of the year through updates and upgrades to improve performance. The investment seems to have paid off, as between September and October 2017 e-commerce sites on the OSHU Index saw average interactive load times drop by over 10 percent. However, data from Shoppimon also reveals that while speed optimization helped online stores, technical issues could have cost sites up to $11.8B.