Solving the Automotive Industry's ECommerce Challenges

Car manufacturer websites, as they are currently designed, are not user friendly enough to convince visitors to continue browsing and provide their contact information. Are they on the site simply to get more information? While most are well acquainted with automotive brands, some visitors are motivated by a desire to learn about new vehicle technologies. The tracks left by users as they browse these sites reveal a goldmine of information about how to optimize the customer experience. Hesitation or interaction time, and how long until the first click: all this data provides insight into user intentions, challenging the accepted wisdom about best practices in the world of e-commerce! Instead of imitating other sites, particularly those of car manufacturers, or offering a browsing experience similar to that of a retail site, now is the time to think about a new way of engaging with users who are knowledgeable about automotive brands and therefore highly demanding when it comes to content.

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