Shopper Data Reveal Crucial Factors in Grocery Store Choice

A recent Minerva Insights & Solutions survey among U.S. households revealed there are several drivers impacting grocery store choice. At the core, “price” remains critical in the minds and wallets of shoppers. Retailers as such need to pursue scale to stay close on price on KVI (key value items) with the likes of Aldi and Walmart. In addition, retailers need to make sure they excel and are known for “Fresh Perishables,” “Staff Friendliness and Service” and/or “Product availability (In-Stock).”

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