Retail Marketing Leaders Trend Report: The Top Online Performers and Strategies in 2018
Using online search data from 2018, Conductor identified the leading brands in retail search and the strategies they’re employing to own key market share on Google and beyond. Conductor tracked over 100,000 search terms that consumers used to find retail products and information in 2018 using the Conductor Searchlight platform. In aggregate, these search terms represent nearly 300 million searches per month on average by consumers.
This report breaks down the details around the retail customer journey, mobile search and key subcategories, and showcases the insights and strategies behind those successes.