Q1 2017 Sprout Social Index

The Q1 2017 Sprout Social Index reveals that millennials ask, Gen X buys and baby boomers observe on social media. To comprehend how each generation is engaging with brands on social and what that means for your business, Sprout Social surveyed 1,000 millennials (ages 18-34), Gen Xers (ages 34-54) and baby boomers (ages 55-plus). This index uncovers what consumers want from brands on social media.

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