2 Must-Have Methods for Packaging Testing

Although a package redesign can increase sales significantly, the result can be also a huge failure (e.g. the Tropicana case, where the company lost over 50 million dollars). This is not surprising since influencing purchase decisions is complex: shoppers spend only a few seconds on a category, scan products in a split second, and decide subconsciously what to buy.

Redesigning a package can be a big opportunity, as the package influences the last step in the purchase process. The question is rather which design will boost sales the most? Or stated differently: which research method consistently picks the winning design?

To continue reading, tell us a little about yourself.

Don't worry! As long as you use the same browser and don't delete your cookies for the next six months, you won’t need to fill it out again.

Work Email*
First Name*
Last Name*
Title*
Company*
Zip/Postal Code*
Primary Business*
Job Function*
Annual Revenue*
Privacy Policy