Marketplace Marketing Boosting Retail Sales
Mall culture opens door on new customers
Marketplaces are the new Macy’s! The arrival of the mall culture means that brands can gain greater exposure and find new customers in a place easier to find.
What is a marketplace and its key features?
A marketplace is a digital platform with website and online/offline mobile apps versions, where several sellers and vendors offering product listings. On search engines, products stand out above others depending on certain variables Eg. Amazon and eBay
– The big one against the small one: is it better to sell in Amazon or eBay? –
An online marketplace gives you the following benefits:
- Digital visibility:A lot of shoppers use marketplaces as their main search engine. In addition, customers feel more confident buying products there.
- Diverse customers: What if you could reach a new set of buyers, or try new demographic niches and discover new sales opportunities?
- SEO reinforcement: Test keywords and ad campaigns with your product listings and discover what attracts the most traffic in a marketplace!
Adding a PIM system for the bulk upload of product information to your marketplaces ensures that data is uniform across all your channels at the same time.
– Don’t forget your multi-channel marketing strategy for online marketplaces! –
If you are willing to have an omni-channel strategy with several online marketplaces, study the types and think about which one suits you best and seems more profitable to start with.
