Kibo 2018 Consumer Trends Report

Based on responses from 3,000 U.S. consumers, the Kibo Consumer Trends report suggests that retailers and branded manufacturers can differentiate themselves in a crowded marketplace by showcasing their most unique assets. Consumers indicated that while price is still the primary factor in purchasing decisions, consumers are increasingly seeking out a differentiated shopping experience — one that provides a rich, informative and personalized online and in-store experience.