Holidays the Smartly Way - A Retail Advertisers' Guide

Innovative retailers are, however, shifting their budgets increasingly towards digital channels in order to reach their audiences in a more sophisticated manner. This is reflected in ad spend, too: in 2016, retailers actually spent 9% less on holiday advertising overall compared to the previous year. That doesn’t go to say that advertising online is cheap, the competition during the holiday season shoots costs up regardless of the channel. However, when done correctly, the results are well worth the spend during the last quarter of the year. In this ebook, you’ll learn how to efficiently set up, run, and optimize your holiday campaigns on Facebook to get the best bang for your buck – and the most foot traffic to your store.